Good decision-making depends on people having reliable and accurate facts put in a meaningful context. Given the recent global developments in the media, people are overwhelmed with quantity of information but often skeptical of its quality. Fewer journalists and media consumers separate the important information from the false diversions, and fewer still seem ready to pursue the truth. Media monitoring is an effective tool to hold those who are supposed to be the controllers to account. We monitor media to provide feedback and to initiate discussion about the quality of media reporting and importance of real watchdog and investigative journalism.
We conduct media monitoring, write reports, and make recommendations to public and policy makers on media & election legislation, international standards concerning the media and the electoral process and democratic governance. Our mission statement is expressed in the slogan "Ensure that all citizens have free access to comprehensive information.”
The primary objective of our monitoring is to evaluate the range of political and social diversity in media reporting. Our methodology of media monitoring originates from the journalism school of the Columbia University, with initial trainings provided to us thanks to support from the National Democratic Institute for International Affairs (NDI). In general, our monitoring could be divided into two main categories: election and non-election. The methodology has been proven, tested, and enhanced by our experts in a number of countries of Europe, Asia, America and Africa. Given its comprehensive qualitative & quantitative aspects with content-oriented approach, it is specially designed to provide in-depth feedback on pluralism and diversity in media reporting, including coverage of chosen subjects/themes (e.g. integration, minorities, corruption etc.).
Bratislava, 13 April 2017 – Monitoring shows that Russian channels continue to manipulate public opinion
The news programs of First Channel, Russia 1 and NTV offered very similar editorial content, both in terms of selection of political actors...
The need for more in-depth analysis of political programs, growing polarization in some media segments and cases of hate speech are in focus of recommendations to the Georgian media that have resulted from of the 2016 Parliamentary Election media monitoring supported by the European Union (EU) and United Nations Development Programme (UNDP).
Bratislava, 10 January 2017 - Russian channels continue to deceive their viewers, according to a monitoring report.
The state-controlled channels - First Channel and Russia 1 - as well as NTV, controlled by the state-owned company Gazprom Media Holding,...
Baku, 10 October - Institute for Reporters` Freedom and Safety (IRFS), an independent, non-partisan Azerbaijani NGO dedicated to freedom of expression and the media, in cooperation with the Slovak media-monitoring organisation MEMO 98 and International...
Myanmar Institute for Democracy (MID), an independent, non-profit organization that promotes the values of freedom and democracy, in cooperation with MEMO 98, was monitoring the media coverage of the 2015 general elections in Myanmar. MID sought to evaluate...
Táto správa prináša výsledky mediálnej prezentácie vlády SR, politických subjektov a prezidenta SR v celoplošných elektronických médiách - STV, TV Markíza, TA3, TV Joj, Slovenský rozhlas, Rádio Twist, Rádio Expres a Rádio Okey za obdobie posledných dvoch mesiacov (1.5.2004 - 30.6.2004). Monitoring zahŕňal hlavné spravodajské relácie (v rozhlasových médiách boli monitorované večerné relácie a v prípade TA3 to bol spravodajský blok vysielaný o 20. hodine).
Sledovanými kategóriami boli priestor, ktorý bol jednotlivým subjektom venovaný v politicky relevantných príspevkoch, a zároveň spôsob, akým boli tieto subjekty a ich jednotliví členovia zobrazovaní.