The main purpose of the monitoring was to determine the impact that social networks have on the electoral process and the extent to which they serve as a platform for providing important information to voters. We also aimed to analyze the way in which citizens interacted with the posts of politicians and political parties. While for most people, television remains the main source of information about politics, the rapid increase in the number of social media users inspired us to monitor the use of Facebook and Instagram during the elections in the Republic of Moldova. Other social media platforms, such as YouTube and TikTok, were also monitored.
The monitoring also focused on topics and issues discussed online, in the context of the elections, on Facebook and Instagram pages of political parties and politicians. In general, we wanted to assess the role of social media platforms in elections and their potential impact on electoral integrity, in particular, the level of public confidence in this process. In the run-off, we focused on the two candidates who polled the highest number of votes in the first round, Maia Sandu and Igor Dodon.
The monitoring was possible thanks to the support from the SlovakAid (Slovak Agency for International Development Cooperation) and the National Endowment for Democracy.
The full report can be found here